Understanding grower decision making process around increasing wheat grain protein yield to maintain profitability in the Western Region
PROJECT START DATE
PROJECT END DATE
FARMANCO PROJECT LEAD
By 31 March 2022, verification that grain protein dilution is a real constraint in the farming systems and that growers have the current technology and decision-making framework required to overcome this.
By November 1, 2019, in conjunction with GRDC manager identify fifteen (15) growers (three (3) per port zone, one each from the low, medium and high protein production) with a range of skills and experiences to grow ‘10ha trial paddocks’ of high protein (APH) wheat. This will include an outline of the agronomic guidelines and technical measurements to be undertaken.
By February 28, 2020, a behavioural scientist/behavioural economist is to do an analysis of each individual grower to understand the motivations behind each of their decisions as well as how they use the currently available tools and technology.
By December 24, 2020, complete first season of 10-hectare trial paddocks (1 paddock per grower) in accordance with the approved trial protocol including the collection and analysis of all technical and economic data and decision-making processes that were required for the production of this crop.
By March 31, 2021, produce a preliminary detailed report around the technical and human factors for increasing GPY for the fifteen growers. The report will cover the first season of the project.
By March 31, 2021, a behavioural scientist/economist is to do a second ‘force field analysis’ of each individual grower to understand their decision-making process and motivations behind each decision as well as how they use the currently available tools and technology. This will include capturing any of the growers learning from the previous season and how this has influenced their plan for the second season.
By December 24, 2021, complete the final year of 10-hectare trial paddocks in accordance with trial protocol and collection of all technical and decision-making processes.
By March 31, 2022, produce a detailed final technical report (using GRDC template) around the technical and human behavioural factors over the previous two seasons for how the fifteen growers increased their GPY. This will include any technical, tools or knowledge constraints that assisted or impeded grower’s ability to increase GPY.